The COVID 19 Pandemic has changed the behavior of many people. They try to look forward to things which are much more convenient and time-saving. People are relying entirely on online stores due to the lockdown in any country. Even if they can go out of their homes, they feel better staying at home and purchasing necessities online. Also, if the lockdown gets lifted, people may get adapted to the new lifestyle and will avoid struggling in shops and malls.
Going online became a necessity for doing business under COVID19 and maintaining business continuity to retain customer loyalty. These days, going online for working, shopping, and doing business is considered to be part of the new normal and just the way things are now. Given the rapid transition into the new normal and the advances of the technological revolution, doing business online is no longer so much an option as it has become a necessity.
There are many other reasons why you should go online for growth in 2020. Read below to find out more.
1. Online Shopping Is At Its Peak
As we are aware that the government worldwide has shut down all stores to avoid any social contacts; therefore, people try to order as much as they can through online stores. These lockdowns are, in a way, useful to prevent social movements and end the virus as soon as possible. Even in these tough times, people have to shop for which they are resorting to online shopping. Also, if you want to connect with businesses from your industry, you can look them up at a leading online B2B Marketplace.
More of the shopping is done through social media platforms. Instagram, Facebook. Pinterest and YouTube are highly used platforms for online shopping. In this time, getting your organization online would be the best decision. These platforms would not only allow you to sell, but they will also advertise your products to a broad audience. Social media platforms will provide viewers with the image, cost, ordering details, and other significant information they may require to purchase a product. So this time is the best to multiply your followers and extend your customer base.
2. Fear of Getting Sick
No matter when the lockdown gets lifted, people may still get used to the new behaviors and habits of purchasing online. Even if the vaccine gets available, the purchase of food, grocery, apparel, and entertainment will be made from home instead of going to malls.
Many of them would be reluctant to go back shopping in fear of getting sick. They may consider the best way to buy online, which will keep them safe and will also save time. Coronavirus is something that has impacted the lives of many. They would not want to risk their lives if an online option would be available. During this time, all online stores would grow significantly because every person would purchase online.
3. Convenience
Online stores provide people with the best convenience and accessibility. Customers don’t have to face any downtimes or public holidays. They will get the store available 24/7 availability and 365 days a year. During times of comfort, they can order whatever they want while staying in their beds. They won’t have to wake up early and rush to the stores to buy things for themselves.
Online stores offer people to purchase faster without having to face traffic and bad weather conditions. From anywhere on the earth, they can get their products at their doorsteps. During this pandemic, people have so much at present on their mind that they look for the most convenient ways possible. The situation may last for the next six months as well, so it’s the best time to grow more online.
To take the best advantage out of this, make sure that your site is optimized, and you offer users a mobile-friendly interface.
4. Rise of Voice Commerce
Voice shopping is rising among Internet consumers. A significant number of people have started to purchase online through voice. According to researches, the amount will grow to around 55% by the end of 2022. Only a few are offering this option, and if your business does the same, you may become much more popular within a year. Through voice shopping, customers have the chance to explain their choice through verbal descriptions.
5. Growing of Social Media in Ecommerce
Social platforms have now provided a “buy” button to make online purchasing easier for everyone. Due to this reason, the number of social shoppers is also quickly increasing. The evolution of social media has completely changed the way we live and buy. It has also created an excellent opportunity for brands to think of several methods that can help them grow. During this pandemic, people are using social media more than usual. This is a golden chance to hit your target audience and convert them into sales.
Conclusion
The pandemic is causing a tough time for everyone around the world. It has changed the way people live, think, and breathe. Make sure you keep an eye on all trends in 2020, along with the new technological advancements to provide users with the best experiences. Adopt new changes to offer customers long-lasting relationships and fantastic shopping experience in 2020.
