If you want your business to get noticed, then you have to have a strong online presence. Given that Google is still the most popular search engine in the world, it is important to pay attention to what the search engine is doing. Recently, it was announced that Google is going to be undergoing a page experience update. Even though many businesses and users have been anticipating this for a long time, it appeared that it is finally going to be completed in August 2021. The update is going to begin rolling out slowly; however, it will eventually impact all users. Therefore, you need to understand how this page experience update is going to impact you, your business, and your digital marketing campaign. What do you need to know?
What Is the Google Page Experience Update?
The page experience update is going to involve several signals that usually come together to create an optimal browsing experience for users everywhere. Google is going to take into account each of these signals, giving the website and overall page experience score. It is possible for you to view the score of your page experience update in Google Search Console. There are several signals that you need to be aware of, including:
- Core Web Vitals: You should think of these as vital signs for your website. You need to make sure these are strong enough to meet the needs of your users.
- Mobile Usability: More people than ever are using mobile devices to view websites. You have to make sure that your website shows up well on mobile devices.
- Security Issues: You also need to pay attention to security issues, which may disqualify your website from having a good overall standing.
- HTTPS Usage: In order for your website to be viewed in a favorable light, it has to be served over HTTPS connections.
- Ad Experience: Even though you may generate revenue using advertisements, it should not disrupt the experience of your users.
If you think about these points ahead of time, you should be able to provide your users with a solid page experience.
5 Secrets You Need to Follow
If you want to be ready for the Google page experience update, there are several tips you should follow. These include:
1. Focus on Site Security
The first thing you have to do is make sure that your website is secure. Given that site security is one of the most important components in the Google page experience update, you need to make sure that your website is not going to be impacted by any security issues. If your website does suffer security issues, it is important to address them now. That way, they are not going to impact the overall score when the Google page experience update rolls out.
2. Take a Look at the Speed of Your Website
You also need to take a closer look at the speed of your website. The reality is that websites that load faster are going to be more relevant to the needs of users. If your website does not load quickly, it is going to suffer in search results rankings. This is going to be just as true after the Google page experience website update rolls out. Make sure your website responds quickly to user commands. That way, your website will be prepared for the Google page experience update.
3. Test Mobile Responsiveness
Mobile responsiveness is going to be an important part of the Google page experience update. You should take a closer look at the mobile responsiveness of your website now. That way, when the update rolls out, you will be placed in a good position to have a solid score. If you are curious about mobile responsiveness you may want to reach out to professionals who can measure this specific metric. They might also be able to provide you with tips and tricks you can use to increase the responsiveness of your website on mobile devices. This is important for providing your users with a solid experience.
4. Perform a Comprehensive Audit
Furthermore, you should also perform a comprehensive audit of your website. You need to make sure that there are not any issues with your website that are currently being overlooked. The Google page experience update is going to measure your website in a variety of ways. You never know how issues with your website audit are going to impact your Google search results rankings. If you are able to identify these issues before the Google page experience update rolls out, you may be able to fix them before they have a negative impact on your score. To learn more about your website, work with an organic SEO company such as BizIQ to improve your performance.
5. Collect Feedback
Finally, you also need to collect feedback from as many people as you possibly can. Keep in mind that the Google page experience update is designed to create a better for your users. Therefore, you should reach out to your users to see what they have to say about the quality of your website. If you listen to what your users have to say, you may be able to keep them happy. That way, they will continue to return to your website for future purchases. Collect feedback from as many people as possible.
Get Ready for the Google Page Experience Update
Ultimately, you should expect this page experience update to impact you later this summer. If you would like to place your business in the best position possible to be successful, then you need to follow these tips carefully. That way, you can place your business in the best position possible to be successful after the page experience update. If you begin preparing now, you can maintain an edge over your competition. That way, you can show your customers and business partners that you are proactive about placing them in a good position as well. Learn more about the Google page experience update by reaching out to professionals who can lend you a helping hand.
