No one could have predicted the devastating impact COVID-19 would have on the hotel and tourism industry. Some of the world’s most prestigious, well-known hotels and chains are struggling with a lack of customers, and it stands to reason that smaller businesses are in the same, if not worse, position. As a hotel owner, can you really afford to ignore any opportunity to grab potential customers?
Search Engine Optimization (SEO) is a method all travel and tourism marketers should be using. However, the hotel and hospitality industry has some excellent SEO tricks that we share in our handy guide below.
- Keyword SEO Tricks
One of the main pillars of good SEO is the use of keywords. However, with hotels existing in every city all over the world, and large chains dominating the online market, you need to be clever to rise to the top of search engine rankings. This means using words and phrases that are associated with your specific hotel.
These words need to exist on your site, usually in more than one place. For example, the word ‘hotel’ is not going to get anywhere on a search engine. However, if you choose ’boutique hotel’ then add your location, the keywords become more specific and your hotel is more likely to rise to the top.
- List Your Hotel
Google has many free tools that are begging for your hotel listing. They allow Google to list vital information about your hotel to potential customers. Listing on these sites is a must for hotel SEO.
The first is Google Places and Google Plus. Both work together and operate as an analytics tool, as well as a way to boost SEO. Google Places is the basic function that pops up on Google maps when you search for anything in your area.
Google My Business is a similar tool to Google Places. As well as showing people where you are, it will also allow valuable customer ratings and rankings to be applied to your hotel.
- Make Your Site Responsive
Most people are browsing on their mobile phones. That means that you must have a website that looks great not only on desktop but also on a phone screen. It must be easy for people to navigate and must load quickly.
- Have a Blog
All those niche keywords and more can be incorporated seamlessly into your digital marketing strategy if you have a blog. Create keyword-rich content about travel, tourism, and things to do around your hotel’s location. People will stumble on the website when searching for things to do in the area, and even if they do not stay at your hotel, your brand awareness will increase massively.
- Stay Fresh
No one wants to visit a website that looks old and has out of date content. Search engines will also actively penalize a website that is not updated regularly. There are few options to keep your site looking fresh.
Add new content — especially blog posts — regularly. Keep things up-to-date with the seasons, and remove any out-of-date website features such as flash players, pdfs, and automatic media players.
Even if you implement just a few of these SEO tricks, you will slowly see your brand awareness raise, leading to long term sales increases. If you liked our guide, and want to learn more about SEO tricks then visit our handy blog packed with helpful articles.