The United States has become more health-conscious than ever. With many states legalizing recreational marijuana and the 2014 Farm Bill legalizing hemp in all states, CBD has become the craze in natural and holistic health circles. New CBD products and brands are arising every day, making the CBD industry one of the most promising and competitive new industries.
With the right combination of company culture, marketing best practices, and technology tools, you can grow a successful CBD empire. Continue reading to get some tips that will help you to increase your sales and grow your CBD business into a successful enterprise.
1. You need a millennial marketing strategy.
Today’s business world is much different from what it was a decade ago—especially when it comes to marketing. T.V. and radio commercials are no longer the only ways to introduce your brand to the masses in your local area. Social medial and content marketing have become two of the most effective ways to reach millennials, and they make up the bulk of consumer markets.
One of the best things about social media marketing is that it’s as affordable as it is effective—and it’s ultra-effective. Creating a social media presence requires that you’re consistent at posting content, and it also helps to respond to people who positively engage with your posts.
Learning how to properly utilize social media could help skyrocket your CBD company. Some individuals have become social media influencers by giving CBD reviews and educating people about the health benefits and side effects of CBD. If you have a gift for evangelizing CBD, social media could be your ticket to personal and professional success.
2. Prioritize the customer experience.
Customer experience is one of the most important elements of a company’s success regardless of what industry it’s in. A virtual contact center is one of the most powerful customer service tools you can use.
Contact centers provide omnichannel solutions, meaning your team members can use your systems to engage with customers online or over the phone. The ability to seamlessly follow the customer journey from online to the phone line makes it easier for consumers to get the answers they’re looking for.
3. Offer free CBD products with large purchases.
There are few things customers appreciate more than free stuff. You can greatly increase your CBD sales by offering free CBD products with large purchases. Your CBD oils, lotions, and tinctures could be your biggest sellers, but you can increase those sales by offering complimentary CBD gummies with purchases over a certain dollar amount. If you live in a state where recreational cannabis is legal, you may even want to offer samples of your THC edibles. The key is to give customers enough to make them want to buy more.
4. Ingratiate your company to the local community.
One of the best ways for startups to grow their customer base is to become involved in their local community. Small gestures like offering some of your products in community giveaways or supporting a local little league team are a great way to show people in your local community that your business is invested in the community.
5. Use SEO to increase online visibility.
Search engine optimization (SEO) is like a set of performance-enhancing best practices for digital marketing. Creating blog posts and incorporating the right keywords and hyperlinks can grow your online visibility and authority. The better you rank with online search engines, the better it is for your brand recognition and bottom line.
If running a cannabusiness was easy, every cannabis plant enthusiast would do it. Nonetheless, with the right tools and practices, you can be a CBD industry success story. The keys to increasing your CBD product sales are to use digital media wisely, prioritize customer service, become part of the local community, and provide customers with incentives to buy your CBD offerings.