Did you know that the global spending on influenced marketing is going to increase to $15 billion by 2022? Influencers have become a popular marketing force, especially through social media platforms such as Instagram and Twitter.
From retail stores to cleaning products to food delivery services, everyone can benefit from influencer marketing. Keep reading and we will walk you through five of the best influencer marketing examples.
5 Influencer Marketing Examples and Types
When you’re trying to figure out your marketing campaign, it’s important to know that there are different kinds of influencer marketing posts. From sponsored content to reviews, all options should be considered to determine which can help your business the most.
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Sponsored Post
Sponsored posts range from pictures to a video or a blog that features your product, service, or offer. The influencer will explain and promote the product and sometimes will have a video of how to use it.
One example is the Bondi Hair Waver. They have multiple influencers post Instagram stories and videos of people using the curler. It’s great to see how to use it and the final look with the curled hair.
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Reviews
Another common influencer marketing post is a review. A brand will send the influencer their product for free and then the influencer will post a review in exchange for the product or service.
One example of this is VitaFive vitamins. They send out their vitamins for influencers to try and they promote them on their social media. They talk about the benefits of them and how the vitamins help them.
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Competitions And Giveaways
Influencer’s post competitions and giveaways of products to help promote them and endorse them. They want you to engage with the product and the post when they post a giveaway.
They usually have you like the post, comment and tag friends, post a photo in your Instagram story to get extra entries, and follow the brand and accounts associated with it.
Luxury handbags, such as Louis Vuitton, will do large giveaways with major celebrities.
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Collaboration
Influencers will partner with popular brands and create their own products. Then the brand and influencer are both promoting this special product.
Marianna Hewitt and Lauren Gores paired with Summer Fridays Jet Lag Mask. This has become a really popular product for Summer Fridays.
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Long-Term Brand Ambassadors
There are long-term influencers that partner with brands for an extended period of time. They became the main marketing face for the brand.
The repetition of the same face promoting your brand helps build brand trust and awareness. One example is Hailey Bieber partnering with the Roxy swimsuit brand.
Email marketing is another key way to reach your target audience. It’s important to use an email validation service.
Set Your Marketing Strategy
Now that you know everything there is to know about influencers and saw all of these influencer marketing examples, you’re ready to set your marketing strategy.
You should add influencer marketing to your campaigns and see how it performs.
Set your strategy today, and check out our blog for more helpful guides.
