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How to Boost Your Domain Authority Score For Higher Website Visibility

In Tech
June 07, 2021
How to Boost Your Domain Authority Score For Higher Website Visibility

Search engine optimization (SEO) is essential in ensuring that your website ranks high on search engine results pages (SERPs). And being able to secure a high rank on the search engines is the goal of all online businesses today.

The better your SEO, the better your site ranking will be. But how exactly do you measure that? 

Well, it’s called domain authority.

Domain authority is essentially a metric that indicates how well your site will rank on SERPs. The score ranges from 1 to 100. The higher the score, the better.

In this article, I’ll provide eight methods that you can use to boost your domain authority so it ranks high on search engines and gets better website visibility.

Let’s get started.

1. Choose a Good Domain Name

Choosing a good domain name that’s relevant to your business can significantly boost your domain authority.  It helps through two ways, branding, and keywords.

Using a brandable domain name encourages users to click on your website, especially if it sounds trustworthy, catchy, and memorable. A brandable name itself means a name with no specific meaning, so should you use it correctly, users will quickly relate the word to your brand.

Placing a keyword in your domain name can also help boost your domain authority. However, try to limit it to one keyword only as using more can make it seem unreliable and not trustworthy to the search engines.

Since coming up with a domain name might take a while, you can always use tools like domain name search tools to help with ideas. 

2. Focus on Off-Page and On-Page SEO

Off-page SEO refers to the activities outside your website, such as marketing and collaborating with influencers to reach a wider audience. Some other activities include:

  • Social networking.
  • Content marketing.
  • Commenting on forums.
  • Newsletters.

On the other hand, on-page SEO refers to optimization activities done on your website. They’re much easier to do compared to off-page SEO. The activities involved in an on-page SEO includes:

  • Place relevant keywords in your domain name.
  • Create relevant meta titles, tags, and descriptions for search engines.
  • Publish high-quality content.
  • Optimize page content.

When both methods are done correctly, they can significantly increase your domain authority, brand exposure, and site traffic. 

3. Create High-Quality Content

One of the factors that significantly affect your site’s domain authority is external links. To have a sufficient amount of external links, you need to create high-quality content that other websites want to link to.

Web pages that have a lot of relevant content like videos, informative blogs, infographics, and other types of content are more likely to rank higher on search engines because Google takes into account these factors:

  • The popularity of the linking page.
  • Trustworthiness of the page.
  • Type of anchor text used for the link.
  • How many links link to the same page from different websites.
  • Relevancy between the content, source website, and the linking pages.

4. Work on Your Technical SEO

Technical SEO refers to optimizing your website for specific technical characteristics, like a responsive design, secure connection, or a fast loading time. These factors are essential because it’s something search engines rank websites on. 

Here are some of the activities that are usually done through technical SEO. Bear in mind that some level of technical knowledge is required:

You can always use Google’s Search Console to help optimize your site for any technical issues.

5. Improve Backlinking Strategies

You shouldn’t just focus on external linking and instead should also make sure that you have great backlinks to your site. 

This essentially means collaborating with websites in a similar niche and getting them to backlink to your website.

Here are some strategies to improve your backlinks:

  • Broken-link building method – go to other sites with broken links and ask them to use your backlink instead.
  • Write guest posts.
  • Create backlinks through infographics.
  • Build internal links.
  • Ask bloggers and journalists to include backlinks to your site.

6. Increase Social Media Influence

Social media platforms can significantly boost your domain authority score. When you publish a post on your website, share it on your social media platforms. This is a good practice because search engine platforms highly regard those platforms. 

Not only will it help get new traffic to your website, but it will also be easier for your existing customers and followers to share the content with other people. 

7. Make the Website Mobile-Friendly

Google has adopted the mobile-first index for ranking websites. So naturally, you should always make your website mobile-friendly to boost your domain authority. 

Making your site mobile-friendly will not only rank it higher but also eliminate the need to create separate URLs between your desktop and mobile sites. This will reduce any redirects and potential SEO problems.

Here are some ways you can make your site mobile-friendly:

  • Make it responsive.
  • Keep your web design simple.
  • Make speed a priority.
  • Optimize image sizes.
  • Don’t use Flash.

8. Guest Posting

As we mentioned before, one of the ways to create effective backlinks is through writing guest posts. It not only attracts traffic back to your site but also boosts your domain authority by using external links to other high-authority domains.

Guest posting also helps increase your brand’s credibility and awareness while also helping you build relationships with people in the same industry.

Conclusion

Now you know the eight ways to boost your domain authority score for higher website visibility. All that’s left to do is to start using these methods and increase your domain authority.

Remember that you should always focus on every aspect of your SEO, whether off-page, on-page, or technical SEO. They are one of the most critical factors that will significantly impact your domain authority.

Good luck!

About Author :-

Juliet is an Editor at PRable.org, all in one content marketing agency. She loves creating articles about technology, innovative product reviews, and technical writing to help scale up digital growth. She is a writer by day and a frustrated singer by night.

Juliet Jones