Never has it been more important to drive traffic to your website. The COVID-19 pandemic and ensuing stay-at-home orders forced many businesses to close their doors to in-person shopping, many restaurants to limit their offerings to pick-up or delivery orders, and many other service providers to pivot to virtual services rather than in-person.
The ability to drive traffic to your site in 2020 may be the difference between remaining afloat and being forced to close your business. If you want more traffic but don’t know where to start, you are in the right place. We’ve got a beginner’s guide on how to increase website traffic to get you started.
Search Engine Optimization (SEO)
Optimizing your site to rank highly in search engines is a surefire way to drive traffic to your site. To do this requires search engine optimization (SEO). By identifying keywords related to your business, you can optimize your site to include these keywords.
There are best practices when it comes to SEO, and search engines like Google, use algorithms to rank sites, so you can’t stuff your site with keywords and expect to rank highly. Instead, consider hiring an SEO expert to help you boost your traffic.
Social Media Presence
Being on social media is not negotiable. It is necessary to have a social media presence if you want to increase your traffic. Not only do you need to have profiles on the various social media accounts, but you also need to update them regularly and make sure it is easy for potential customers to click through to your site.
Don’t just limit yourself to Twitter, Facebook, or Instagram though. YouTube and Pinterest can drive a great deal of traffic to your site if used properly. Make sure you are posting when your target audience is online and will see it (typically in the evening, but it depends on who you are targeting). There are different apps and plugins you can use to schedule your social media posts, so there’s no excuse to not be on top of social media!
Engaging With Customers
Don’t just post on your social media channels and hope for the best. You need to engage your audience by answering their questions on your social media posts, responding to inquiries, and simply letting them know you are actually coming back and reading what they are posting by replying to their comments or posts on your page.
Few things are worse than a social media profile that blows up because customers complain and start piling on, creating a snowball effect, and a representative from the company or business is nowhere to be found.
Paid Advertising
In addition to paying for advertising on web sites and social media, you can also buy website traffic to increase your search rankings and number of visitors.
You can also pay for ads on Facebook that will target certain groups. Twitter also allows paid ad content, so if you have a budget for advertising, you might consider paying for this visibility.
How to Increase Website Traffic? Use These Tips
If you want more visitors but aren’t sure how to increase website traffic, the good news is that some simple strategies can have big payoffs. Use our suggestions here and get started today.
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