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How IM Academy Expanded Its Approach to Education in 2022

In Education
January 08, 2023
Academy Expanded

At the end of every year, businesses around the world reflect on how their operations did or did not expand in 2022. For IM Academy, an online educational platform, the answer is easy. The Academy launched four new programs, held four IM Beyond live events, and hosted a European speaking tour that saw CEO Christopher Terry spread IM Mastery Academy’s message across over 12 locations on the continent. 

Branching Out to New Verticals

IM Academy was founded to provide an online educational platform that students could use to study financial markets. It initially focused on the foreign exchange (forex) market, then expanded to offer an Academy on digital currencies as cryptocurrency exchanges entered the financial scene.

The Academy was beginning to branch out prior to 2022 with the launch of ECX, an Academy that educates students on e-commerce strategies, but 2022 was a year of unprecedented diversification for IM Academy.

While it debuted the financially focused TBX Academy on time-based market strategies and the SFX Academy, a stocks and futures Academy built on the expertise of experienced analyst and “Fibonacci Queen” Carolyn Boroden, IM Academy clearly set its sights on expanding its reach in 2022. This included launching the MMX Academy, which focuses on mentorship and mindset cultivation strategies, and the SMX Academy, which offers resources for students interested in establishing a personal brand on social media platforms such as Instagram, TikTok, and YouTube.

IM Academy also introduced its first venture outside of online education in 2022, TLX, that enables members to book hotels and resorts at discounted rates, as well as sign up for themed trips with other IM Academy students and educators.

For Christopher Terry, this aggressive growth strategy is consistent with the mindset that he often extols in his speeches to students, educators, and independent business owners at IM Academy events and via social media accounts.

“Momentum begets momentum. The more momentum you have, the more momentum you will have,” said Terry in a recent Instagram post. “Momentum begins with you. If you’re not focused on your vision, and maintaining the right attitude, you are limiting your potential.”

In doubling its number of academies and committing to an active in-person event schedule, Terry and IM Academy were focused on building this activity in 2022, and they hope to carry it into the next year. More events are already in the works for 2023, with IM Beyond Events planned for Rotterdam, Netherlands, and Mexico City in March and April, respectively, and an IM Elevate regional event planned for Orlando, Florida, in March.

IM Academy’s International Growth

The range of locations for IM Academy events is indicative of the Academy’s plans to grow at an international scale. Founded in New York in 2013, IM Academy now offers its educational resources, which include readings, videos, and GoLive live online mentorship sessions, in several different languages. Students can access material in languages such as Portuguese, Spanish, French, German, Mandarin, and Polish. 

The Academy has built a large international student base, and it continues to tailor its expansion strategy to appeal to the diversity of needs that this varied group of students demands. This includes the expansion into new verticals, as well as an effort to provide flexibility in membership options. In 2022, IM Academy announced it would offer IMpowered, a membership option that allows students to elect any two of the FRX, DCX, TBX, ECX, SFX, and TLX academies at a discounted rate. It’s designed for students who are interested in pursuing an online education through IM Academy and are curious to try out different options and assess which particular Academy or academies work best for them.

Regardless of which Academy students choose, Terry is passionate about instilling a mindset of positivity and dedication to learning and mentorship in IM Academy students. This message is at the heart of the Academy’s continued growth.

“Goal setting and achieving is an ongoing process,” explained Terry in another post. “Develop persistence and keep striving for greatness.”

Note: IM Academy is an online education subscription service and does not provide investment or financial advice or services or access to brokers or live trading platforms.