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SEO and Referral Traffic: Why Check Backlinks, and How Often?

In Tech
March 12, 2022
SEO And Referral Traffic: Why Check Backlinks, And How Often?

Do you know where your website’s referral traffic is coming from? If not, you need to start checking your backlinks. Backlinks are one of the most important factors when it comes to SEO and referral traffic.

In fact, backlinks and content pieces are among the critical factors for ranking on Google for target keywords. If you’re looking for ways to improve your SEO and referral traffic, backlinks are the key! Backlinks can help increase your site’s referral traffic.

This article will discuss why you need to check your backlinks and how often you should be doing it. We’ll also provide some tips on how to get the most out of your backlink checks. Read on for more! 

What Is Referral Traffic?

Referral traffic is when someone clicks a link to your website from another website. This can be from a blog post, social media post, or even an advertisement. When someone clicks on this link, their web browser will open up your website and they will start browsing your content.

How to Generate Referral Traffic?

There are two main ways to generate referral traffic. You can do this by creating great content that other people want to link to and building relationships with other website owners and influencers.

The best way to generate referral traffic is by doing both. If you create unique and remarkable content, people will be more likely to link to it. And if you build relationships with other website owners and influencers, they may be more likely to share your content with their followers and fans.

Below are some tips you can use to generate referral traffic to your site:

  • Publish your website to online directories
  • Take advantage of social media platforms
  • Get your content published on review sites like Yelp and Google Reviews
  • Be an active member of industry-related forums
  • Always leave comments on industry-related blogs
  • Publish infographics

Using the above tips will take you one step closer to generating referral traffic. However, you need to ensure that your site is ready for the traffic you receive.

How Do Backlinks Work?

A backlink is simply a link from another website to your website. Backlinks are also sometimes referred to as inbound links or incoming links.

They are essential because they help search engine algorithms “crawl” and index websites. The more high-quality backlinks a website has, the higher it will rank in search engine results pages (SERPs).

Backlinks are also one of the most important factors when it comes to SEO. In general, the more backlinks a site has, the better its SEO will be.

Why Check Backlinks?

Most businesses don’t know the importance of regularly checking their backlinks. You can use a free backlink checker such as the HOTH Backlink Checker to evaluate your website. 

Below are five reasons why you should always check your backlinks: 

To Analyze Your SEO Progress

Checking your backlinks is a great way to track your SEO progress. By monitoring your backlink profile, you can see how your site is performing and any changes in your ranking.

For example, if you notice that your site’s rankings have dropped, it could be because of a recent Google algorithm update. You can then use your backlink profile to see if any of your links have been penalized.

To Identify and Remove Toxic Links

Toxic links are links that could potentially harm your website’s SEO rankings. These are low-quality links from spammy websites that can hurt your website’s reputation.

Identifying and removing these links is essential for maintaining healthy SEO rankings. By checking your backlinks, you can find and remove any toxic links before they cause damage.

To Find New Link Opportunities

Another great reason to check your backlinks is to find new link opportunities. By analyzing your competitors’ backlink profiles, you can identify potential link partners who may be interested in linking to your site.

Reach out to these websites and ask if they would be interested in linking to your site. This is a great way to build new relationships and get high-quality backlinks.

To Protect Your Website From Negative SEO

Negative SEO is a technique competitors use to harm your website’s SEO rankings. One way they do this is by building spammy links to your site. By regularly checking your backlinks, you can identify any negative SEO attacks and take action to remove the links before they damage your ranking.

Identify Complaints and Reviews

Another reason to check your backlinks is to identify any complaints or reviews about your website. If you see a negative review or complaint, you can take action to resolve the issue and improve your website’s reputation.

The worst mistake you can make is to ignore your clients’ complaints and reviews. Whether users leave positive or negative reviews, ensure you always comment to both.

How Often Should You Check Backlinks?

Checking your backlinks is very important. However, you may be wondering how often you should do it. The answer depends on how often your website’s SEO changes.

If you’re making a lot of changes to your website or publishing new content regularly, then you should check your backlinks more frequently. We recommend checking at least once a week or every other week.

On the other hand, if you’re not making a lot of changes to your website, then checking monthly or every other month should be sufficient.

No matter how often you check your backlinks, it’s important to remember that links can change at any time. So be sure to revisit your backlink profile regularly to ensure it’s accurate.

Get Referral Traffic With Backlinks

Are you looking to generate referral traffic and improve your SEO rankings? Then, start checking your backlinks. This will help you track your SEO progress, identify and remove toxic links, find new link opportunities, protect your website from negative SEO, and identify complaints and reviews about your website.

Did you enjoy this article? Check out other posts on our website for more informative tips.