If you are trying to get your music noticed, there are two main things you need to take care of if you want it to be seen by anyone at all. Those two things are where you upload your work and how you choose to market it once it is up there. Today, we are going to take a look at the benefits of uploading your music to SoundCloud and marketing it there.
What is SoundCloud?
SoundCloud is the largest music and audio hosting platform in the entire world, with over 175 million global users. Anyone can upload their original music there and share it with SoundCloud’s huge user base. SoundCloud allows for easy global sharing and monetization, as well as providing users with useful statistics and metrics on their work’s performance on the platform.
SoundCloud users can share music, promote songs hosted on SoundCloud, and connect directly with artists, allowing them to find the hottest, rawest new music, demos, and podcasts before they make it big.
SoundCloud, Spotify, and Bandcamp: the main differences
The three largest music streaming sites around at the moment are SoundCloud, Spotify, and Bandcamp. Each one of these music sites has its own advantages and disadvantages, but the one we are focusing on today is SoundCloud. So why do we recommend this one over the others?
SoundCloud vs. Spotify
While SoundCloud allows you to publish your own music freely, Spotify is not a publishing platform. Instead, it is a music streaming service with features for social sharing built into it. That is great for end users, but for musicians, it is not so good. This is because, unless you are running a publishing company, you will have to go through an artist aggregator. This intermediary company will license your work but then collect a cut of your royalty fees, which are very low on Spotify, to begin with.
SoundCloud vs. Bandcamp
Bandcamp is a similar type of publishing platform to SoundCloud: on both, artists can post their music, and users can listen to it for free. However, BandCamp has an additional feature that many artists value: users can buy albums on a “pay-what-you-want” basis or make voluntary donations to artists. Bandcamp is a popular and rapidly growing platform for artists, and it is well worth keeping an eye on. However, SoundCloud currently still has the largest reach in the world, giving you access to a wider pool of potential listeners.
Marketing your Music on SoundCloud
SoundCloud is a great platform for reaching people, but it is not quite as good for sharing music between people as larger social media platforms like YouTube, Facebook, and Twitter. That means you need to take advantage of those other platforms to spread your music further.
Using social media for your SoundCloud promotion is a great way to connect with your listeners and share your music with them. Social media is one of the cheapest and best options for SoundCloud marketing, but it is not the only one you might want to try. For a more detailed view of SoundCloud marketing options, check out https://buyplaysfast.com/ today!
Conclusion
SoundCloud is a great place to host your music, combining the best features of most other platforms into a single website. That doesn’t mean you can get very far without putting in the marketing legwork, though!
