Are you new to the digital world? In today’s era, digital marketing is a lot more than making social media profiles or creating a website. As competition continues to increase, promotional emails and simple advertisements won’t help you win customers. If you wish to stand out, only an effective content marketing strategy can help you in this changing business environment.
If you notice, this is what every significant business is doing. The billboard of films you are itching to see – content, the McDonald’s and Burger King ad war on the bus stop – content. Therefore, you also have to make substantial investments in building content marketing programs. It is an incredible tool for answering the audience’s questions and building trust.
Whether it be developing brand presence or driving sales, content marketing helps in accomplishing all business goals. Focus on creating consistent, engaging, and high-quality content as it impacts decision-making more than anything else. It should carry an identifiable voice, style, theme, and pitch on all channels, portraying your business consistently at every customer touchpoint.
Are you still wondering how it can up your marketing game?
Here are the top seven benefits of content marketing for your growing business:
1. Educates Audiences
Every customer is looking for solutions to their problems. How about you educate them with the help of engaging content? Utilizing content as an educational asset is more than creating blogs and articles as solutions have to be comprehensive. Thus, craft eBooks to put your message across and deliver meaningful content to the users.
For instance, with everyone inside homes – people are finding it challenging to maintain a healthy routine. If you are a fitness expert or own a gym, consider making an extensive guide on physical activity and a healthy diet. If you believe making one could take weeks, use an eBook creator app to create stunning eBooks under two minutes. People appreciate brands that bring valuable content, establishing trust and loyalty.
2. Builds Credibility & Authority
As a growing business, you have to overcome the challenges of credibility and authority. With the increasing trend of online buying, online frauds are also skyrocketing. Companies show something and deliver something else, raising questions on the credibility of all businesses. Content marketing allows you to distribute reliable information since there is nothing more persuasive than the truth.
Surprisingly, visual content could be an excellent tool for establishing credibility. You can upload pictures of your manufacturing plants or employees to give an insight into your brand. Similarly, use infographics to share facts and figures. The search engine recognizes quality content, establishes domain authority, and achieves higher rankings for your web page.
3. Fuels Conversions
The secret to growing is more profit and sales, which come from higher conversions. At times, businesses are producing content, but it fails to generate results. Perhaps, you are not targeting the correct audiences, or your content does not cater to their needs. Gain solid market understanding and use your knowledge to add value to content since this would influence conversions.
It brings value for the readers and offers knowledgeable content rather than turning it into an advertisement. Alongside building a connection with customers, it gives the information they need to make a purchase decision, boosting sales. Besides, include a “call to action”with your content to guide your readers with their purchase journey. For instance, if you are uploading a testimonial, attach the product link along to facilitate impulse buying.
In the 21st century, customers have become smarter, meaning they do not fall into the trap of paid reviews. As a result, word of mouth packs a powerful punch since 82% of Americans seek recommendations from friends and family before making a purchase. With the help of content marketing, you can create referral programs and spread your message across.
If you have satisfied customers, ask them to share your social media page or invite their friends to like your page. However, customers won’t be willing until you offer an incentive in return. It could be a gift, discount voucher, or anything which holds value in their eyes. Therefore, if you bring something helpful to the table instead of pushing the product – the audience will share it.
5. Initiates Unique Connections & Experiences
People are expecting more than those conventional sponsored ads on Facebook. Fortunately, content marketing can keep you one step ahead of the game, as it lets you amaze customers with unique content. Instead of asking customers whether they like pizzas or burgers, you can get creative by starting a social media poll or an online quiz.
Alongside increasing engagement, it would give you insights into customer’s tastes and preferences. Likewise, it allows marketers to add a personal touch to marketing in the form of personalized messages. You can send customer emails wishing “Happy Birthday” or telling”You Miss them” if they haven’t visited your site in a long time.
6. Improves Search Engine Visibility
These days, every business competes to bag the top rank on the search engine results page – SERP. The higher the rankings, the better visibility, boosting traffic for your website. How search engine ranks web pages? Here is where content marketing kicks in as rankings depend on the content of your website. If you are producing something worthwhile, it will always make its way to the top.
Similarly, every new post you add to your blog is another page that Google would index. The more quality pages you have indexed, the higher opportunities to rank for more search queries. If you target frequently searched topics with long-tail keywords, your business blog would appear on every relevant search.
7. Easy on the Pocket
First of all, don’t forget that content is king, and this fact is not changing anytime soon. It is a long-term marketing technique for growing business, meaning you can’t achieve results overnight. Although you have to keep up with new content practices, it won’t cost you a fortune. Stats suggest, content marketing requires 62% less than outbound marketing and generates three times more leads.
When it comes to curating content, you can either hire writers and brainstorm ideas or use artificial intelligence. It can help you generate content within minutes while assisting you with topic selection, based on user behavior and trends. However, it doesn’t mean you abandon paid advertisements but limit its usage only when you need immediate traffic.
Every business craves growth and expansion, but it can’t come knocking the doors. They have to work their way through the process and integrate smart marketing tactics. Content marketing is one ofthe emerging trends in the digital world as it facilitates every new and old marketing campaign. Whether it fuels sales or builds relationships with customers – content marketing is a jackpot.