According to one study, there are 1 billion active monthly users on Instagram.
If you’re interested in using Instagram for small business, you’ll be able to market to many different people.
Thankfully, we have the perfect guide! Keep reading to learn about promoting a small business on Instagram.
Set Up Profile
First, you’ll need to set up your profile. When you set it up, you’ll have options to choose from. You can either set up a business account or a personal account.
Choose the business account so that you can have access to all kinds of features that will help promote your business account.
You’ll also be able to set your business category, location, contact information, and hours. You can also link your services or products.
Write a Bio
Now that you’ve set up your business profile, you’ll have to write a biography. You only have 150 characters, so make sure you use them carefully.
This will be your digital business card, but you need to make it creative enough to catch people’s attention. Focus on what you provide for customers.
For example, if you’re running a dog treat business, you can have a call to action to try out your dog treats.
You’ll also be able to add a link to your bio, but keep in mind that you can only add one so choose it carefully.
Figure Out Your Audience
Next, figure out who your audience is. This will help you create content that is optimized for your audience.
You can do research to figure out what type of people use your product or service, and then you can identity key things that overlap with your customer base. On Instagram, there are a lot of millennials and Gen Z, so you may want to factor that into your marketing strategy.
You can do this by conducting research and seeing who’s already buying your product. You can also check the analytics that Instagram will curate for your business profile.
You should also focus on what your competitors are doing and see how your audience compares with your competitor’s audience.
Use Hashtags
If you want to get Instagram followers, utilize hashtags to promote your business. You may even want to create your own hashtag so that everyone can click on it and follow all of your posts.
You never know if your hashtag will get noticed and go viral, and it can be a great way to expose your business for free. You should also try and use different hashtags.
Discover More About Using Instagram for Small Business
These are only a few tips on using Instagram for a small business, but there are many more steps to take to be successful.
Running a small business and creating your Instagram marketing strategy can be stressful, but we’re here to help you out.
If you found this information useful, check out our website!
