In the past year, we’ve seen more brick-and-mortar businesses shift their efforts online. <\/p>\n\n\n\n
Justifiably so with government and health protocols disrupting our usual way of life.<\/p>\n\n\n\n
But is having an online presence enough to bring in business<\/a>?<\/p>\n\n\n\n No. <\/p>\n\n\n\n Not if you don’t understand the inner workings of the online world. Like physical selling, online selling has its set of dynamics. <\/p>\n\n\n\n B2B buyers independently gather information about the products or services they want to purchase. They compare offerings, prices, and tangible ROI before getting in touch with a sales rep.<\/p>\n\n\n\n As a seller, your digital marketing strategy can help influence their purchase decision, in your favor or otherwise. <\/p>\n\n\n\n Today, we’ll share five B2B digital marketing strategies<\/a> to help tip the scales in your favor.<\/p>\n\n\n\n The first question you should ask is, “What do I want to achieve from my online activities?”<\/p>\n\n\n\n Is it to create brand awareness? Generate leads, sell, or build deeper relationships with my existing customers?<\/p>\n\n\n\n When you know what your goal is, you can then create buyer personas that fit your goals.<\/p>\n\n\n\n If your offerings target a specific niche, half the work is already done, but those targeting audiences across multiple industries will need to put in some work.<\/p>\n\n\n\n It’s important to make the personas as truthful as possible, otherwise, your marketing campaigns will be time-wasting hit-or-miss efforts. <\/p>\n\n\n\n Some questions you can ask include:<\/p>\n\n\n\n Sales experts say you have approximately 8 seconds to impress website visitors. If they find your site boring, and outdated, the majority will leave. <\/p>\n\n\n\n They may lose confidence in you as an active and vibrant business and may not return to your site soon.<\/p>\n\n\n\n Here’s how you can revamp your website:<\/p>\n\n\n\n “Hello, _______. This is _______ from XYZ company. May I have a minute of your time to share the solutions we’ve created to address such-and-such a problem?”<\/p>\n\n\n\n The phone line goes dead.<\/p>\n\n\n\n Cold calling sends shivers down our spine and just about every salesperson around the world has been down this road.<\/p>\n\n\n\n Should we give it up?<\/p>\n\n\n\n Absolutely not. <\/p>\n\n\n\n