Unless you’ve been living under a rock, you’ve heard of influencer marketing. As a business owner, it must have piqued your interest, and for good reason. About 50 percent of consumers now make purchase decisions based on influencer recommendations.
What does this tell you?
If you don’t have influencer marketing in your strategy, you’re only getting half the number of customers you could get!
Read on to learn more about influencer marketing benefits.
- Rev-Up Your Sales
Have your sales been on the decline and nothing you try seems to work?
There’s a good chance you haven’t tried influencer marketing. When you need to increase your sales immediately, you need to find a way to directly reach your target customers. You also need to talk to them in a language that they understand.
Influencer marketing is super effective at this.
An influencer is a person with a dedicated, loyal following. As such, when an influencer recommends your product or service to their followers, expect them to take action. You’ll see an increase in sales.
However, the success of your influence marketing campaign will heavily depend on whether you choose the right influencer. Lucky for you, there are platforms that can connect your brand with the right influences. Look at Shake, for instance.
- Increase Brand Awareness
Not every follower of an influencer is going to buy your product or service. This is fine, but they will at least get to know about your brand.
Increasing brand awareness is an important goal for an influencer marketing campaign. The more people hear about your business, the more likely they’re to make a purchase from you in the future.
Influencer marketing also drives brand engagement. Those who hear about your brand aren’t going to be quiet about it. They might reach out to the influencer to ask questions about your brand, for instance. This results in more comments about your brand online.
- Influencer Marketing Is Affordable
$1.2 million per Instagram post. Apparently, this is what Kyle Jenner and other top celebrities charge.
Don’t let that figure scare you. As a small business owner, you have no business reaching out to such influencers. There are thousands of other influencers who charge a couple hundred or thousand dollars for a marketing campaign.
As long as you know where to look for the right influencers for your brand, you’ll find deals that suit your budget.
- Good for SEO
Influencer marketing is good for SEO in a number of ways.
Increased brand engagement adds to your online presence. If an increasing number of people are talking about your brand or searching it on Google, the bots will notice.
Also, your influencers will link back to your site from their pages. This will help improve your site’s domain authority.
Reap Influencer Marketing Benefits
If you were on the fence about influencer marketing, it’s time to cross over and start reaching out to influencers you’d like to work with. Once you start reaping influencer marketing benefits, there will be no going back.
Explore our blog for more marketing insights.