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    The Importance of Large Banners and Flags in the Post-COVID-19 Era

    custom sign banner

    The world is gradually tiptoeing out its hard lockdown with many countries opening up more businesses, with children returning to school, and people returning to work. We are moving into what has been described as the New Normal.

    Never before has the world been in the situation where the global economy came to an instant halt as global governments attempted to arrest the rapid person-to-person transmission of the novel coronavirus, COVID-19.

    As Aswath Damodaran, a professor of finance at the Stern School of Business at New York University, noted in discussion with Noah Kagan, the world has never experienced the need to reboot the global economy almost simultaneously. So, no one really knows how successful it will be and how many restarts will be required until it is up and running again.

    Marketing essentials: How to let your clients know you are open for business

    The standard marketing model has also, to a large extent, been turned upside down. With most of the world’s businesses pivoting the workflows and operations online, digital marketing strategies have been fast-tracked and adapted to reach an audience that is now primarily transacting and interacting with their professional and social circle online.

    Consequently, consumers want to know that the brands they support are interested in their physical and mental health and wellbeing during the COVID-19 pandemic. They also want to know what the brand is doing to keep them safe when they reopen for business. And thirdly, customers want to know how the brand can enhance their quality of life in the New Normal.

    Let’s expand on this principle by considering the following scenario:

    For the sake of this discussion, let’s assume that you own a small eatery that has been closed during the height of the pandemic. You are now allowed to open, even if it is for takeouts only. A large part of your target audience comes from foot traffic or people walking past the entrance to your shop. How do you alert existing customers as well as draw potential clients to the fact that you are open for business?

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    Apart from the standard social media marketing and Search Engine or Internet marketing efforts, the best way to advertise the fact that you are open for business if by setting up large banners and flags outside the entrance to your shop. It is important to note that these banners and flags must be eye catching as well as display pertinent information about your opening hours, types of foods you are allowed to make, and how people can contact you should they wish to place orders.

    The next question that must be asked is how can these banners and flags be manufactured, according to your design and requirements?

    The good news is that the company, www.customgraphix.net, offers a unique online design tool, allowing you to custom design your banners and flags before they are printed by the company and shipped to you.

    Final thoughts

    The value of an online design tool allowing businesses to create their own banners and flags cannot be underestimated. Succinctly stated, it provides an option for the small business owner to create their designs; thereby, encompassing the quintessential nature of their brand’s voice. A brand’s voice is the very essence of the brand, and it should be treated with extreme care and consideration.

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