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Taking Your Business Online? Here Are The Tools You Will Need

In Business
August 01, 2022

Are you ready to take your business online? If that’s the case, you might be thinking about how to transition to a completely online business. The internet provides a variety of chances for business growth, and the correct online business tools can help you get there faster.

Let us show you the tools you’ll need to scale your business on the internet in the digital world. Rather than overwhelming you with a list of 100+ platforms, we’ll focus on the following categories of tools, with a few examples and suggestions in between. Let’s dive right in.

1. Tools for Social Media Marketing and Management

Because your target audience spends hours on social media, you should too. You can utilize social media to market your company to a larger audience and also to provide customer support. However, if you’re doing everything manually, increasing your followers, planning your posts, and running your accounts might take very long. Therefore, you’ll need reliable social media marketing tools to aid you in implementing your social media plan.

HootSuite and Buffer are two apps that allow you to schedule social media postings as well as manage campaigns and analytics. Another of our favorite apps for content planning and scheduling on Instagram, Facebook, Twitter, and Pinterest is Later.

2. Learning Management Systems

A corporate learning management system (CLMS) is a framework that manages all aspects of your employees’ training. It manages everything from content storage through delivery and tracking. Corporate LMSs are designed to make Learning & Development teams’ lives easier by helping them in determining and assessing both organizational and individual learning objectives, tracking performance and progress, and storing data for analytics.

Cloud Academy is an example of an LMS that can be used by both small and large enterprises.

3. Tools for Project Management 

Irrespective of the size of any internet business, staying on track with projects and managing the schedule is crucial. The ultimate tool for coordinating and distributing work across your teams is project management software. 

Trello and CoSchedule are two useful online applications in this category.

Both solutions use a bulletin board format with project lists and cards that facilitate team communication and collaboration. Trello is the less expensive of the two at $10 per month, while CoSchedule may provide faster debugging if any problems arise.

4. Tools for Email Marketing

You can use email marketing to inform existing and new customers about products. Many daily “busy work” duties can now be automated, allowing business owners to concentrate on more cerebral pursuits. Email marketing systems (EMS) make it simple to keep your email subscribers up to date on company news, as well as relevant deals and promotions. Even better, many EMS systems will automatically send your weekly newsletters to your social media accounts, so you won’t have to. 

MailChimp is a fantastic tool for building your mailing list and coordinating marketing activities.

5. Software for Customer Relationship Management

CRM software, or customer relationship management software, is among the underdogs of business software. Many business owners may consider CRM to be nothing more than a tool to keep a record of contacts, yet it is one of the most important aspects of an internet business.

It allows businesses to be more productive by eliminating any time-consuming business processes. It also allows you to anticipate what your consumers want before they ask for it, resulting in a better overall customer experience.

Hubspot is an excellent alternative for small businesses because it offers a free version of the program. You can utilize this to save money while you’re first starting off. Freshsales and Capsule CRM are two more top-performing CRM software.

Conclusion

Since every business is unique, not all of these tools will be relevant to your internet business. As your company expands, the tools you’ll need to get the task done will most likely change. However, for those looking to start an internet business, the above categories and tools are a wonderful place to start.