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Marketing A Successful Freelance Business

In Business
February 11, 2021
Marketing A Successful Freelance Business

Due to the events of 2020, any people were forced to change careers, with almost 30% of the workforce being self-employed by May last year. Successful freelancers may choose to pursue their change of career full-time, or try it as a side job to earn some extra money. Whether you choose to sell crafts, work as a dog walker, or pursue freelance writing, there are a few things that you should know about selling your services successfully.

Create A Business Plan

One of the reasons 20% of small businesses fail within the first year is a lack of clarity on the product or service being sold. A business plan can map out a five-year plan which will provide structure for your business. It can also help you get funding if needed. However, you must have it clear in your head what makes your service stand out, and what you are offering. For example, are you providing a dog walking service only, or are you also dog sitting? Are you offering freelance copywriting, or will you focus on blog writing? Find your niche by researching the market.

Create A Buzz Offline

Many people rely solely on the web to market themselves, but there are other ways to get the word out about your business. Ask around amongst friends and family to see if they know anyone looking for your services. The freelance market is booming, and 59 million Americans did some freelance work in the last year: there is a lot of competition, and you’ll need to market your services to make yourself stand out. Target services according to people’s needs. For example, create Christmas cards around the holiday season, and sell them bespoke to your neighbors. If you know anyone who works in publishing, you could take out a newspaper ad. Alternatively, have business cards made, and ask local businesses if they will put some at their front desk. You could also offer to promote them in return.

Promote Online

Online marketing will grow your business and introduce it to a wider market. Before doing this, consider whether you want to keep your business local or market it to a larger community. You must have the resources in place for this, including finances and staff. Social media management tools and team communication tools are usually used in successful online businesses; therefore, these are things you may consider investing in. Time spent marketing is also a factor, so you may have to consider getting someone else on board with this – for example, if you are the only person who can make the product.

A successful freelance business relies on many variables falling into place, which takes time, energy and hard work. You may choose to keep this as a side gig, but by putting in a little extra time, it can quickly become a larger venture.